Compliance, for many organizations that are visible online, is a constant issue to deal with. Marketing campaigns rarely get launched on time because of problems with compliance, and it's a struggle for just about any business in any industry niche. It certainly doesn't help that marketing compliance has become so much more complex in recent years. With regulations set forth by the ASA and GDPR, maintaining a compliant ad campaign, marketing endeavor, or company website can be a real pain. One can look at the news and find tons of examples of even the biggest enterprises struggling to stay compliant. In 2019, Amazon was given [a €4,000,000 fine](https://www.rfi.fr/en/france/20190904-us-online-seller-amazon-slapped-4-million-euro-record-fine-french-court) by the French government for using unfair contracts and marketing tactics that favored larger brands. That same year, twenty different Instagram influencers were hit with [a Federal Trade Commission complaint](https://www.globenewswire.com/news-release/2019/03/05/1747874/0/en/TINA-org-Files-FTC-Complaint-Against-Instagram-Influencers.html) that claimed they were "*violating the law by posting deceptive ads on their Instagram accounts despite previous warnings from the agency.*" Even the massive enterprise Google paid more in GDPR fines than they did on their actual taxes in 2018. According to research conducted by Statista, Google was dealt one of the heftiest fines in digital compliance history for antitrust violations. Specifically, Google failed to make it abundantly clear to users of their Android operating system how the enterprise processes their personal data. Google simply did not legally obtain consent from users and opted to use user data for targeted advertisements. "*After having been fined €2.4 billion ($2.7b) for anti-competitive behavior related to Google Shopping in 2017, the search giant was slapped with a record-breaking €4.3 billion ($5.1b) fine last summer for antitrust violations related to its mobile operating system Android,*" [the Statistica article reads](https://www.statista.com/chart/16966/alphabet-income-tax-vs-eu-antitrust-fines/), "*While that easily trumps any other antitrust fine the European Commission has handed out over the years, Google's full-year earnings report, published last week, reveals how significant that fine really was. As the following chart shows, the $5.1 billion penalty exceeded the amount of income tax that Google's parent company Alphabet had to pay for the entire year.*" Google paid more fines than taxes chart

That's a hefty fine for non-compliance, and absolutely no brand is safe from being caught making misleading choices. It's not just enterprises and big businesses that suffer from poor marketing compliance practices or a lack of marketing compliance strategies. Hundreds of websites, particularly e-Commerce and SaaS companies, end up shutting down because of the hefty fines they are given for not being compliant with their online business and marketing endeavors. Luckily, it doesn't have to be this way. Marketing compliance strategies don't have to be extremely complex -- you simply need to have a strategy that everyone in your organization will adopt. The result is a compliant and risk-free company that can launch marketing campaigns online and avoid any potential pitfalls associated with marketing dishonesty or illegal actions. In this guide, we'll cover everything you need to know about marketing compliance. We'll break down what it is, why it is necessary, the consequences of non-compliance, what roles are in the process, and tips to incorporate it within the business and avoid non-compliance. Let's start by defining exactly what marketing compliance means for organizations that operate on the internet. ## Everything You Need to Know About Marketing Compliance: The Definitive Guide If you want to understand marketing compliance in order to apply new strategies and processes to your current business model, you're actually in luck. Marketing compliance is not that complex of a concept. In fact, it's quite simple. Let's start by breaking down exactly what marketing compliance is before we jump into things like benefits, consequences, tips and tricks, and more. ## What is Marketing Compliance? ### What you will learn: - The basic definition of marketing compliance. - The rules and regulations that make marketing compliance necessary. - How marketing compliance works for most businesses and organizations. Marketing compliance can be defined as the regulatory rules and laws in place that are designed to protect consumers from being taken advantage of by businesses both online and offline. In today's world, marketing compliance regulations focus mostly on how information and user data are used on the internet by brands who want to sell a product or service. The main government entities that regulate marketing compliance are the Advertising Standard Authority and General Data Protection Regulation. These entities technically only establish regulations to protect the United Kingdom and European Union citizens. However, because they focus on protecting consumers online, businesses from all countries must be compliant or face potential fines and lawsuits. Specifically, the ASA and GDPR focus on protecting consumers from two different, though very common, issues: 1. Having their personal data sold to third-party organizations without their consent. 2. Being fed misleading or outright false information about a product or service for the purpose of manipulating the consumer into making a purchase or investment. In the past, potential customers could be told very incorrect information or even outright lies about what a product or service could do. In order to protect the integrity of commerce, especially on the internet, laws and regulations were put into place to ensure that brands are only making true and proven claims about what their products can actually do. Just as well, personal customer data was once a free-for-all for online brands. Third-party companies and organizations are constantly looking for data about their potential target market. Information like names, emails, phone numbers, addresses, demographics, and more are incredibly valuable. Unfortunately, accessing this information and selling it to third-party organizations can be very unethical. That's why there are now rules in place, particularly through the GDPR, to ensure that website visitors are given access to information about how a website uses their data. In addition to this information, users must be given the option to opt in or opt out of providing their personal information to a website and allowing that data to be used by the website for any reason. Failure to adhere to these rules can result in substantial fines and a destroyed reputation, which can often lead to the end of a business or organization. Marketing compliance is not only about following rules and regulations. This strategy is designed to protect your brand integrity and trust from your customers and target market.
[Source](https://www.smallbizgenius.net/by-the-numbers/branding-statistics/#gref) Strict rules, standards, and laws are in place to protect customers and their data, such as false claims, abuse of data, privacy violations, etc. Companies of all niches in all industries, regardless of size, need to find a good balance between creativity and compliance. It's especially important if your business is in an industry that is regulated. Even if your industry is not regulated, though, you will still need to be compliant with Advertising Standard Authority and GDPR regulations. This is the case regardless of what your organization sells or does. To put it simply, marketing compliance refers to the group of actions, combined into a strategy, that organizations take to ensure they are compliant with international laws regarding consumer information and honest brand claims. Marketing compliance involves so many different things, from content monitoring to full marketing audits to brand perception analysis. And most of all, an organization's marketing compliance strategy must involve everyone in the organization, down to the smallest teams, in order to be successful. Marketing compliance really isn't that complicated. Now that we have a better understanding of what marketing compliance actually is, let's explore a bit about why marketing compliance is so incredibly invaluable to organizations of all niches. ## Why is Marketing Compliance So Important? ### What you will learn: - Marketing compliance is necessary for a wealth of different reasons. - It's not all about rules and regulations. Rather, marketing compliance can be a good thing and a valuable tool for organizations. - The purpose of rules and regulations for data protection. Non-compliance can be brutal. We live in an era of social proof, meaning that a company's reputation relies quite a bit on the public perception of its brand.
[Source](https://link.springer.com/article/10.1057/s41270-021-00103-0) If a company is non-compliant, everyone will know it-- including their customers and target market. Implications of non-compliance are surprisingly intense. To start, brands can get slapped with fines. The exact amount of money a business could owe ranges significantly and is based on the intensity of the violation. In general, an organization can be fined by the GDPR for violating consumer rights regulations for up to €20,000,000 or 4% of the yearly global turnover, which can be incredibly high. For businesses without a ton of resources, such fines could easily tank an otherwise growing company. In addition to fines, there's also the issue of having a damaged reputation. As we mentioned earlier, brand perception and awareness rely heavily on social proof. If a brand is found to have been illegally using customer data or intentionally giving misleading or false information to consumers about their product, their reputation could be significantly damaged. A damaged reputation could lead to a significant loss of customers and the detriment of the brand itself. According to a number of studies and statistics, adhering to marketing compliance won't just keep your business safe from legal issues and fines. In fact, marketing compliance can actually benefit your business in a number of ways. By applying a marketing compliance strategy and presenting one's brand consistently across all platforms and channels, one can [boost revenue by a whopping 23%](https://www.smallbizgenius.net/by-the-numbers/branding-statistics/#gref).
Just as well, brands that have an excellent brand presence and consistently present their brand image and mission are 3.5 times more likely to have top-tier brand visibility when compared to brands with an inconsistent image. It's clear that marketing compliance is absolutely necessary for building a trustworthy business and protecting that business from legal trouble. But are there additional benefits to having a good marketing compliance strategy in place? Let's look at some of the plus-sides of having a marketing compliance strategy for your business or organization. ## The Benefits of Marketing Compliance ### What you will learn: - Marketing compliance keeps businesses safe from lawsuits and legal issues like fines. - Being proactive about your brand reputation can only do your organization good. - A good strategy can even improve your organization's overall productivity. There are so many incredible benefits to having a marketing compliance strategy in place for one's organization. These benefits include the following: - **Safeguarding against regulation violations.** Your brand could be fined a pretty penny for privacy and transparency regulation violations. By implementing a marketing compliance process for the entire organization to follow, you can significantly reduce the risk of being audited by a regulating authority and further reduce the risk of having to pay intense fines and damaging your reputation. Think of a marketing compliance strategy as the armor that protects the integrity of your brand. - **Brand compliance and overall brand consistency.** Being consistent is a big part of excellent branding. When your imagery, voice, and mission are consistent, your target market will be able to better identify your brand in passing. Just as well, customers tend to appreciate brands that stay consistent with the products and overall messaging. Marketing compliance strategies often involve some form of brand planning for the purpose of brand compliance and maintenance of brand identity. - **Your brand awareness and reputation will improve.** When your company engages in trustworthy behavior, your target market and existing customers will trust your brand more. Companies that are not compliant run the risk of being fined by regulatory authorities, and customers of such companies will find out quite quickly and abandon ship. If you think you don't need to worry about marketing compliance, remember that your competitors are investing in the protection that you aren't. Where do you think your customers will go in the event that your brand is busted for privacy violations? Marketing compliance is a massive part of brand equity. - **Your marketing ROI can improve.** One of the biggest benefits to marketing compliance is improved return on investment or ROI. The goal of most businesses is to make as much revenue as possible. Marketing compliance strategies make it possible to achieve that by maintaining your brand image and monitoring your compliance strategies for the lowest risk possible. - **Your teams' productivity could increase.** Later on in this guide, we'll get into how making a culture of compliance in your company is the key to staying compliant in the long term. One lesser-known side effect of implementing a marketing compliance strategy among your teams is increased productivity. When marketing compliance works, every employee is invested in the success of the company. When your teams actually care about the future of your brand, they are more willing to put in 100% to see it succeed. Now that we understand all of the benefits of marketing compliance, let's dive into the consequences of not having a good marketing compliance strategy in place. ## The Consequences of Poor Marketing Compliance ### What you will learn: - Fines can be very egregious for organizations that don't invest in marketing compliance. - Having a poor brand presence can negatively affect the perception that your target market has of your brand. - Regardless of size, any business can fall victim to poor compliance. Marketing compliance is not a joke. Millennials spend much more money on products or services if a particular brand is transparent about its business practices. Everyone in an organization, especially those in creative or branding roles, are susceptible to compliance risks. Having an understanding of compliance risks is important. However, it is absolutely essential that firms empower their marketing teams and leaders with the kind of tools that make it possible to ensure compliance. Unfortunately, many brands don't do this. Many marketers in even the biggest companies out there ignore compliance. If a brand's marketing compliance is not defined as a strategy for highly regulated industries, such as healthcare and financial firms, then the entire company is at risk of falling apart. Even if one's business is not in a highly regulated industry, there is still the need to be compliant with the GDPR and other international entities. To completely disregard a brand's marketing compliance could spell disaster. The GDPR will have no issue dishing out fines to a brand for up to €10,000,000 or 2% of the company's international annual revenue (whichever is higher). This can happen regardless of business size, so even startups and small businesses are at risk of being substantially fined. The ASA, on the other hand, can't issue fines. However, that doesn't mean there are no serious consequences to violating the user privacy of UK website visitors. The ASA is capable of generating a substantial amount of negative publicity, as your brand's adjudication from the ASA will pop up in Google searches of your brand for over five years after. Not only can this damage your customer perception, but lawyers and attornies can also see these search results-- and they might just feel like representing your affected customer base in a class-action lawsuit. To summarize, not having a good marketing compliance strategy in place could be detrimental to one's organization. With this in mind, it's time to consider different ways of implementing marketing compliance. This really isn't too difficult of a process, even for particularly large organizations. Let's start by breaking down the important roles and figures that will be at the forefront of a good marketing compliance strategy. ## Roles Within Marketing Compliance ### What you will learn: - The entire company's staff must be part of a culture of compliance for success. - There are a handful of individual roles that can make or break a good marketing compliance strategy. - Each of these roles has specific responsibilities that can aid in better marketing compliance. Compliance is a key consideration for marketing. Everyone in your business has a role to play, right down to the smallest teams and individuals. However, there are some key leaders and roles that will be the most affected by marketing compliance and will have the most responsibility when it comes to adhering to marketing compliance. These include content creators, project managers, VPS of marketing or CMOs, technical managers, and council. Content creators include copywriters, social media professionals, and web designers. People in these roles are working directly with the content your brand is putting out. They often have to deal with constant change requests, especially when it comes to new laws associated with marketing compliance. These individuals deal with so many marketing compliance responsibilities, such as getting creative approval from stakeholders, reviewing feedback before launching a new marketing campaign, managing a digital trail, and ensuring that all brand materials are consistent with brand image and regulatory requirements. Marketing project managers are very important when it comes to marketing compliance, as they are responsible for monitoring all content creation and asset distribution. They are responsible for helping the content creators do their job, but they are also responsible for ensuring that marketing compliance practices are being adhered to by everyone that they manage. VPs of marketing and CMOs have a big role to play in marketing compliance as organization leaders. Marketing leaders must adhere to a few different practices and accept a few different responsibilities to ensure that the company marketing compliance strategy is being properly implemented by the company as a whole. Specifically, these leaders must set guidelines for how customers, partners, and stakeholders alike will interact with the brand. Just as well, they must be on top of legal requirements when coming up with new campaigns, create the strategies that are to be followed, and constantly review these strategies for optimum use. When it comes to marketing compliance, most of the regulations that must be followed involve online data. The way data is taken, stored, used, and archived is a big part of marketing compliance. Technology managers are responsible for this aspect of a brand, making them very important key players in compliance. Technology managers must take responsibility for things like gathering the right data, securing that data from outside breaches or hackers, updating data use processes based on new and evolving compliance requirements, and discovering potential gaps in the brand's data governance practices. Your brand's general counsel is clearly important when it comes to compliance, as they are responsible for representing your company in legal proceedings. Your counsel must be involved with and knowledgeable about marketing compliance. They take all of the responsibilities of the above roles and build a single standard for brand conduct from them. Your counsel should regularly conduct legal reviews of new or proposed content, ensure that all disclaimers are present and accurate, enforce vendor or contractor agreements to involve entire well-detailed policies about content use, and determine whether brand licensing contracts are ideal for brand standards. ## Tips to Incorporate Marketing Compliance ### What you will learn: - Excellent marketing compliance practices come down to decent training and an understanding of the rules and regulations in place. - Using tools such as templates is an excellent way to manage your compliance strategy. - Marketing compliance is a constantly evolving thing, so keeping an eye on the news in the compliance world is the key to long-term success. With the right roles and positions created, it's time to start considering your actual marketing compliance strategy. The following tips and tricks are proven effective and can benefit just about any marketing compliance strategy in any organization. You absolutely need to train each and every team member within your company on marketing compliance. Once you've established a solid strategy, create a training problem directly from that strategy. Your teams need to understand compliance regulations and rules, as well as why it is so important for them to follow those rules. Once your team has a very clear understanding of what is necessary to complete their jobs with compliance in mind, you'll be able to cut down on time wasted by asking questions and making mistakes. To implement a training program, make sure you utilize an onboarding process, utilize digital tools for collaborative memos, launch a couple of workshops, and prepare for the need for ongoing training. Once you've built your core marketing compliance strategy, consider making a template based on that strategy. With a template, you can ensure consistency with product or service design as well as the actual tasks involved in marketing compliance. You can even host these templates on your company's server and provide open access to them. By taking this collaborative approach, your relevant teams can make changes to the template material as new regulations and rules pop up. Such templates can include things like company logos, boilerplate text, terms of service, etc. Once the rough draft of a new piece of content is created, it is important that your team can share that draft in order to receive feedback and ultimately get compliance-focused approval from stakeholders. This process traditionally involves copious emails, tons of changes, and lots of opportunities for miscommunication. To avoid this problem, look into new technologies and tools that can improve the process of collaboration. There are tons of new feature-rich tools popping up for collaboration and review/approval use cases, so finding the right tool won't be too difficult. Just ensure that the platform you choose makes it very easy for your team members and stakeholders alike to share information, store data, and collect feedback from a single all-in-one solution. Study up on any and all rules and regulations that apply to your business. Start by looking into industry-specific regulations that relate to your business. From there, look into general internet-based regulations. This involves regulations related to the GDPR, ASA, FTC, and more. The most effective thing to do to ensure compliance is to create guidelines that are crystal clear, very visible, brief, and easy to understand. The guidelines you create will be used by each and every person in your company, so they need to be easy to reference and understand. You'll also need to regularly update your company guidelines with new information. This is going to be a very important resource for your marketing compliance strategy, so make sure that it is clear and consistent with your brand. In a perfect world, one would simply say "adhere to this policy" and everyone in the company would do it. However, this isn't the actual reality. You'll need to monitor and manage how your employees are adhering to your marketing compliance practices. You can do this by ensuring there is a review and approval process for content creation. You can also bring up marketing compliance in employee meetings and ask for feedback on the processes implemented. It can also help to monitor the output of the collateral that comes from each department. Document organization is a big part of running an efficient and compliant company. Once you've established all of the necessary guidelines and documents needed for compliance, organize them appropriately and secure them via your business's cloud computing software. From there, you should schedule regular updates to these documents. Scheduling updates is better than simply waiting for news of a regulatory change or new law. Consider scheduling regular documentation reviews and edit changes as soon as possible. If your guidelines aren't being used by your team, what's even the point? Ensure that your team is able to adhere to and stay on top of your marketing compliance guides. You can do this in a few different ways. To start, share any and all file edits immediately with a digital asset management tool. Always notify your team of new changes to guidelines and include the most recently updated information in your onboarding manuals and items. Giving your employees access to this information isn't as effective as literally handing it to them. Marketing compliance involves a lot of keeping one's thumb on the pulse of legal updates in industries related to one's business. Always keep your eye on the newest industry trends, as well as the newest regulatory changes. This way, you'll be prepared for changes and won't have to scramble to update your guidelines. Try to monitor things like changes in data management, industry changes, new marketing channels, and regulations related to data use. Digital asset management tools are a huge boon to businesses that need to stay compliant. Once your marketing content is approved, it's vital to ensure that your sales team can only use that final, perfect version of the content. A digital asset management platform can make it very easy to update your content, manage who can access that content, and further improve brand transparency. It's very important to create a culture of governance within your organization. When everyone is invested in the success of the company, they will be invested in compliance. Your key leaders will be responsible for ensuring that a culture of governance in facilitated and encouraged among your teams. You're going to want a paper trail when creating or changing different marketing channels and content. With a documented paper trail of the review and approval process for each piece of content or collateral you create, you can identify where there were errors, issues, or pain points. If your brand runs into legal trouble, this paper trail can help you defend your brand or identify what went wrong in your compliance processes. Collaboration is key when it comes to compliance. If only your leaders are complying with your marketing compliance strategy, it won't make a difference. It's a whole-company process. In order to create a culture of governance and ensure that each and every employee can access important information regarding compliance, use a dependable collaboration platform. An all-in-one solution is often the best because it makes it easier for individual team members to share their work and submit content for review. It is imperative that your brand provides the correct product disclosures for each and every product launch, ad campaign, and marketing plan. Make a checklist of all the necessary disclosures that you will need to include with your products. Some common things to look for include: - Potential risks and side effects - Honest information about what the product does with research to back it up - Acknowledgment of how user information is used - An option to opt in or out of providing this information to the brand - Details about the product promise ## How to Avoid Marketing Compliance Issues ### What you will learn: - All businesses run into compliance issues, even massive enterprises. - Transparency and honesty are the foundation of a good marketing compliance strategy. - Having a good strategy from the start can help you avoid substantial hiccups as your organization scales. Compliance in any form can be difficult to adhere to. In fact, research studies have found that GDPR is one of the [most difficult frameworks](http://dynamic.globalscape.com/files/Whitepaper-The-True-Cost-of-Compliance-with-Data-Protection-Regulations.pdf#page=15) to comply with among businesses in all industries. This is likely because ensuring that user data is safe and visitors have the option of opting out of providing their data can be quite difficult to do. It can also be difficult to achieve company-wide compliance, as doing so relies on creating an entire company culture around compliance. When left to their own devices, even the most dedicated employees will begin to pull focus away from compliance and focus more on their actual work. This can happen despite the efforts organizations put into data privacy compliance. According to a list of statistics from Data Services Inc., a majority of businesses are taking compliance very seriously. "*In 2017, a total of 83% of companies said they perform data compliance audits each year (or an average of 2.9 audits),*" [the research study reads](https://www.dataservicesinc.com/newsletter/marketing-data-management-statistics/), "*Data privacy compliance costs an average enterprise $5.47 million, while the cost of non-compliance averages $14.82 million.*"
Businesses are investing in marketing compliance. They have to-- it'd be ridiculously expensive otherwise. Despite investing in marketing compliance strategies and tools, so many companies find themselves dealing with compliance problems throughout the lifetime of their organization. So what's the solution? When it comes to marketing compliance, roadblocks and mistakes can be a huge pain that can negatively affect the organization as a whole. Luckily, there are a number of strategies one can use to ensure that one's marketing compliance process is followed down to the small tasks and details. Be fully transparent about influencer relationships from the get-go, especially if you are paying them for positive reviews or videos about your brand's product or service. Everyone is looking to influencer sponsorships to diversify their marketing efforts, but few understand that marketing compliance heavily involves influencer sponsorships. Be as completely transparent about your relationships with influencers as possible. Make it clear that they are being paid to talk about your product and any other relevant agreements between the brand and the influencer. This information should be made easily available to your customers. Provide total and full disclosure about prices and product details from the very beginning of your brand's marketing campaigns. False advertising can spread like wildfire with omnichannel marketing campaigns. The Federal Trade Commission could quickly get involved. To avoid potential fines and a reputation disaster, ensure that all of the relevant information about your product is released from the very start of your ad campaigns. If you are making a product promise to your customer, you must deliver on that promise. Do not, under any circumstance, attempt to hide the risks involved with your products or services. This is especially vital for medical or healthcare businesses. If any potential side effects or risks are identified in your product, make information about these findings easily accessible to consumers. Failure to disclose sensitive information about your product could lead to regulatory fines as well as massive lawsuits that could tank the brand. Just as well, you should always cite fairly when using borrowed content for your marketing campaigns as well. Social media marketing involves a lot of curated content, which is an excellent way to connect with a customer base. However, you should always make sure it is clear to your readers that the content you are sharing belongs to another brand, company, website, blog, etc. No matter what position you hold within your brand, you must own that role. Marketing compliance should be at the top of your list of priorities for day-to-day actions. ## Summary of Key Points **Marketing compliance is the process of ensuring that an organization's marketing efforts, advertisements, and website follow legal regulations.** - These regulations include things like preventing data abuse or false claims. - The Advertising Standard Authority regulates marketing efforts of online businesses for the United Kingdom, while the General Data Protection Regulation (GDPR) governs compliance throughout the European Union. **Marketing compliance is important because not being compliant could lead to a damaged reputation, fines, or the total downfall of the company.** - It's vital to be as honest about one's product or service as possible. - It's also vital to be transparent about user data usage and to allow customers to opt out when necessary. - A lack of focus on compliance could cause legal trouble and a significantly damaged brand reputation. **There are many benefits to marketing compliance.** - It ensures that your company is safe legally. - It also ensures that your organization is honest about the product or service it provides, which improves social proof and brand reputation. **There are many consequences to poor marketing compliance.** - Every single individual and team within an organization is at risk for compliance problems. - It's absolutely essential that everyone within the organization understand the set marketing compliance guidelines or the company could fall apart. - If an advertisement or privacy setting on the company website is not compliant with online regulations, the company could face everything from intense fines to damaged reputation to a full shutdown of the company. **There are a number of important roles in marketing compliance.** - A very compliant company will ensure that every single employee within their organization will adhere to compliance standards. - The individuals who will be responsible for making this a reality include content creators, project managers, VPs or marketing or CMOs, technical managers, and council. **Incorporating marketing compliance doesn't need to be difficult.** - It all comes down to training your teams, using templates, leveraging technology, understanding the rules of marketing compliance, focusing on making clear guidelines for the company, monitoring adherence, organizing one's documents, boosting visibility, monitoring legal updates, and investing in digital asset management. - It can also be beneficial to create a culture of compliance, document the approval process, invest in collaboration, build a disclosure checklist, and update regulatory guidelines on a recurring basis. **Avoiding compliance issues is similarly simple**, but it's vital to make the guidelines accessible to the entire organization. - Always make transparency a priority, disclose product information right away, be honest, and own your role. How was our guide to marketing compliance? Do you feel comfortable enough to begin creating your own marketing compliance strategy for your organization? [Tell us which of our tips and strategies for marketing compliance helped you out the most](mailto:nikita@confluxfiles.com).

Everything You Need to Know About Marketing Compliance: The Definitive Guide

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